Former Starbucks Exec Joins HeatGenie Board of Directors

Austin-based developer of convenience packaging technology, HeatGenie, announced that Joe Canterbury, former Starbucks Executive, has joined the company’s Board of Directors as an independent director, according to a Business Wire press release.

Canterbury’s global business experience includes VP of Global Business Development at Starbucks, where he spent eleven years expanding the Retail and Consumer Goods businesses across Europe, Latin America and Asia. He is currently SVP, Business Development for Appconomy, a China –focused mobile commerce and marketing innovator and is President of Chaucer Investments, through which he invests in and actively advises multiple emerging consumer companies and brands. Prior to Starbucks, he worked for Mercedes-Benz in Germany and Singapore. Canterbury brings expertise in International Retail, Food Service, Consumer Goods and Mobile Technology.

Canterbury specializes in launching new businesses worldwide and building international partnerships, saying: “I am excited by the confluence of technology and consumer product that HeatGenie self-heating packaging represents. Having spent an incredible eleven years expanding coffee and tea products around the world, I feel that I am well positioned to connect HeatGenie to new opportunities for their technology.”

Read the full press release here.